Hello, my name is

Diana

and I am a UI/UX Designer based in Iasi

Download my CV
Diana Toderas

About Me

Hi there!

Even if my focus is on UI and UX design, I like to explore as many design fields as I can. I'm continuously learning, practising and taking courses.

I worked on projects from different domains like tourism, banking, transportation and citizen-oriented projects.

I worked in small teams (5 members) and big teams (50 members), in small companies and in multinational ones — remote and in the office. Every situation was an opportunity to learn even more.

My Experience

  1. Endava

    Jan 2018 – Present

    Senior UI/UX Designer

    Biggest projects:

    • Nets (biggest payment solution in Denmark) — iOS, Android, web platform
    • Le Boat (part of the Travelopia group) — responsive web
    • Citykey (Telekom) — iOS, Android, web
  2. Software Development Academy

    Mar 2023 – Present

    UI/UX Design Trainer

    50+ hours of teaching others the secrets of UI/UX Design. Topics: Personas, Empathy map, Usage scenario, Storyboard, Customer journey map, Stories, Site map, Wireframes (Lo-fi / Hi-fi).

  3. Bytex

    Aug 2017 – Oct 2017

    UI/UX Designer

    I worked on a web platform for a scientific project.

  4. BSS One

    Nov 2016 – Aug 2017

    UI/UX Designer

    I worked on many small projects from different domains: cruise, transportation, apps that help you find a lawyer / doctor / teacher / any other expert, cars, a truffles online shop, hotel booking, apps for deaf people, etc.

  5. IBC Romania

    Feb 2016 – Sep 2016

    UI/UX Designer

    I created WordPress themes.

  6. Rad Cloud

    Jun 2014 – Feb 2016

    Frontend Developer & Designer

    I started as an intern (2 months) and then I was employed as a frontend developer & designer. I created web applications, UI interfaces, WordPress themes, flyers and business cards.

    Important projects I worked on:

    • picapp.net
    • appsimulator.net
    • rad-cloud.eu

My Portfolio

A selection of products I worked on across banking, travel and citizen-oriented projects.

Expertise

UI Design
  • Color theory
  • Communication
  • Iconography
  • Interactive prototypes
  • Responsive layout
  • Typography
  • User interface
  • User research
  • Wireframing
UX Design
  • User journey
  • Personas
  • Product roadmap
  • Storyboarding
  • User testing
  • Wireframing
  • Interactive prototypes
Communication
  • Analyse user behaviour
  • Find the problems and solutions for them
  • Intercultural communication with stakeholders and developers
  • Have a good relationship with all the teams
  • Present materials to the devs
  • Create interactive prototypes
Gamification design
  • Reward systems
  • Onboarding
  • Badges
  • Levels
  • Leaderboards
  • Challenges
  • Player types
  • Differences by age / geography / gender

Testimonials

I found Diana collaborative, flexible and highly engaged. She worked closely with the development team to understand and explain the corresponding tasks in a clear and structured manner. She helped the team to reach design goals and monitor these proactively as per the UI/UX requirements laid down in the product.
Andreas D. Andreas D. Product Owner (Telekom)
She helped me in any issue that I had on my project without any hesitation, even if there was a task not assigned to her. Kind and always happy, she was the most positive person from our company, ready to make others bright and sunny.
Codrin B. Codrin B. Developer (Bytex)
Diana fulfilled her employment responsibilities with professionalism and ownership. The position required constant communication and interaction with both development and project stakeholders and she showed strong communication and collaboration skills as well as solid design and development competences.
Daniel P. Daniel P. Managing Director (Rad Cloud)

Licenses & Certifications

  • Certified Trainer

    EuroTraining Center

    August 2023

  • Foundations of User Experience (UX) Design

    Google

    March 2023

  • Design Gamification Level 2 (Intermediate)

    Udemy

    Jan 2023

  • Design Gamification Level 1 (Basic)

    Udemy

    Jan 2023

  • Digital Marketing Basics

    Google

    Jan 2022

  • Mobile User Experience Design (with Distinction)

    Interaction Design Foundation

    Jan 2016

Let's get in touch

Do you want to talk about a project, work together, or simply say hello? Feel free to email me.

Email alexescu.diana@gmail.com
Location Iasi, Romania